Ticket Revenue Booster
Understand your fans. Build ticket products and pricing that grow attendance and revenue.
- Fan research & segmentation
- Ticket products & pricing
- Sales & marketing activation
Sports business consulting
More fans.More revenue.
I’m on a mission to help sports SMEs, federations and grassroots clubs double their expected annual revenue growth using data, technology and fan insight across marketing, sales, sponsorships and ticketing.
Services
Strategy & Commercial Growth
Set your commercial priorities and turn them into a practical growth plan.
- Market & audience analysis
- Commercial positioning
- Priorities & roadmap
Data & CRM Driven Growth
Connect audience data across ticketing, marketing and partnerships.
- Data & CRM review
- Fan & B2B insights
- Use cases & measurement
Selected work
Finnish Basketball Federation
EuroBasket 2025 · Tampere, Finland
With the organising committee, I developed a ticketing and marketing strategy around fan insight, bundles and staged releases. Compared with Finland’s 2017 edition, attendance grew 35%, ticketing revenue nearly 60%, and visiting-game occupancy rose from 22% to 40%.
Read the articleFinnish Basketball Federation
Women’s EuroBasket 2027 · Espoo, Finland
A research-informed ticketing and marketing strategy that activates basketball fans, ambassadors and community partners. The goal: a commercially responsible event with a lasting legacy for women’s basketball in Finland.
Read the articleFC Bayern Munich Basketball
Growing the fan base for SAP Garden
A data and CRM strategy to help Bayern grow its audience for SAP Garden, connecting fan insight with ticketing, marketing and sponsorship. Following our work, the club sold out its EuroLeague home games for two consecutive seasons.
Scorestars
Go-to-market & expansion strategy
A go-to-market and expansion strategy to sharpen commercial priorities, identify growth opportunities and focus the next stage of Scorestars’ development.
What clients say
“His ticket sales and marketing plan for Eurobasket 2025 was practical and ready to be put into action.”
“His passion for sports, combined with his expertise in technology and the business side of sports, has provided us with valuable insights and recommendations on ticketing, marketing, and sponsorship.”
“His recommendations were spot-on, and he helped us focus on the most critical issues that will drive our success.”
About
I’m Tuğberk Duman, a Helsinki-based sports business consultant and innovation strategist. My background at Futurice spans digital product and service development, technology and bringing new businesses to market. Now, with an MBA in sports business, I bring that experience to sport, building commercial growth paths for sports organisations anchored in data, fan insight and technology.
Basketball has been part of my life for as long as I can remember, as a player, referee and coach. I pursued sports business studies to bring that passion together with my experience in data, technology and strategy.
I help sports organisations grow revenue, reach new audiences and build lasting commercial value. Having spent years in sport, I understand how limited resources can be—especially for grassroots clubs and niche sports. The work has to lead to practical decisions your team can act on.
How I work
- Understand
Clarify your goals, audiences, current performance and the resources available.
- Investigate
Combine hard sales and audience data with qualitative research and international benchmarks.
- Prioritise
Choose the opportunities with the strongest evidence and a realistic fit with your resources.
- Act
Go to market with a clear plan, measurable goals and the right people from my network and partner organisations.
Insights
All articlesHow EuroBasket 2025 Finland increased attendance by 35% and revenue by 60%
Fan motivation, ticket bundles and the results of a different approach.
Read articleHow we’re turning fan interest into ticket demand for Women’s EuroBasket 2027
How audience research becomes a go-to-market strategy through fans, ambassadors and community partnerships.
Read articleCultural fan engagement: lessons from Germany to Korea — Part I
What the Korean arena experience reveals about entertainment and belonging.
Read articleCultural fan engagement: lessons from Germany to Korea — Part II
Fan identity, ticket bundles and the practical barriers that keep people away.
Read articleLet’s talk.
A discovery call, a work sample, or a coffee in Helsinki. What are you working on?
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