Maximize the Revenue Potential of Your Sports Business

I am a long-term athlete, experienced IT professional, and a sports business MBA graduate. I am on a mission to help SMEs, federations, and grassroots clubs leverage the power of data and technology in marketing, sales, sponsorships & ticketing to double the yearly expected growth*.

Here is How:

Ticket Revenue Booster

This 5 to 9 weeks sprint, will help you segment your fans, spot growth opportunities and create right ticket products to grow your audiences and maximize ticket revenues.

Strategic Plan

The sports landscape is getting crowded. The threat of new entrants in the form of niche sports is ever-increasing. Only a well-defined strategy and a strong brand can help sports organizations establish their unique identity, capture audience attention, and stay ahead of the game.

Data & CRM Driven Growth

Functions generate valuable insights in silos but they are not effectively cross-utilized, leading to missed opportunities in revenues, and fan engagement. This 8-week sprint delivers a business analytics framework and holistic CRM approach fit for your maturity to accelerate growth.

What people say

  • Lukas Horn - FC Bayern Münich Basketball

    Our collaboration with Tugberk on data and CRM driven growth framework has brought a fresh perspective to our growth strategy. His passion for sports, combined with his expertise in technology and the business side of sports, has provided us with valuable insights and recommendations on ticketing, marketing, and sponsorship.

  • Ari Tammivaara - Finnish Basketball Federation

    Tuğberk's enthusiasm for supporting sports organizations shines through in his work. His ticket sales and marketing plan for Eurobasket 2025 was practical and ready to be put into action. By harnessing data analytics, he tailored our ticket sales and marketing efforts to significantly enhance our revenue potential. We highly recommend Tuğberk for anyone looking to elevate heir event planning and execution.

  • Marek Kesküll - Scorestars

    Tuğberk's expertise and guidance were instrumental in helping us refine our startup's strategy for the next 4-5 years. His recommendations were spot-on, and he helped us focus on the most critical issues that will drive our success.

  • Johannes Stock - Futurice

    Over the two years of working together, my respect and admiration for Tuğberk grew constantly. He combines a broad view of technology with a keen eye on what works in the market and persistence to bring innovations to the market.

Hey there! I'm Tuḡberk Duman, an innovation strategist with 8 years of experience in digital product and service development.

I am based in beautiful Helsinki, Finland. Throughout the years working here, I honed my skills in leveraging data and technology to drive innovation in various domains.

Sports has been my heart and soul! I have played basketball for as long as I can remember. As my love for sports grew, I realized the potential of merging my passion with my profession. It was Covid time when I decided to pursue a Sports Business MBA, to combine my expertise in all things digital with sports business acumen.

Today, my passion is to help sports organizations of all sizes, particularly small and medium enterprises (SMEs), thrive in the sports industry. I am well aware that resources tend to be scarce for grassroots organizations, and niche sports. My mission is to assist you in growing your revenues, expanding audiences, and increasing the value of sports. I do that by helping you leverage the power of data and technology in different operations and decision-making.

About Me

How can I help you?

Get in touch for a free discovery call, a sample of my work, or simply for more information. If you are in Helsinki, let’s have a coffee!